There are many ways to customize a book: a logo on the cover, a specially designed cover, promotional pages within the text of the book, a bind-in or blow-in reply card, and opportunities for marketing tie-ins with the company's website.
A book has a greater perceived value than many corporate branded items such as mugs, pens, and shirts.
When a company chooses a book as a gift for their customers, clients, or employees, the company is making a value statement: WE CARE ABOUT YOUR LIFE, YOUR HEALTH, YOUR INTERESTS, AND YOUR QUALITY OF LIFE.
Books are shared with friends and family, so a company's brand reaches even more people. On average, a book is passed along to 7 people.
Pens are lost, candy and wine is consumed, old tee-shirts end up in the rag bag, but books remain on coffee tables and book shelves for years. A book's life is long and therefore so is a company's brand message.
Combine a customized book with another premium incentive for maximum exposure. For example: Include a travel guide with a trip giveaway, provide a health book with a health club membership, or include a book in a gift basket of consumable products.
For more information, contact:
Tom Lupoff, Account Manager
Avalon Publishing Group
1400 65th Street, Suite 250 • Emeryville, CA 94608
510/595.3664 x317
tom.lupoff@avalonpub.com
